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LifeLine Origins
The Story behind the Brand
Founders in the gym

Like other American start-up stories, ours began in a garage too...

In the summer of 2020,  we were training in Aiden’s garage when we thought it would be fun to start a company. At first, we imagined starting an athlete apparel company, but that quickly developed to even grater ambitions and the idea for Lifeline was born. (The picture above is us after the workout) 

What is LifeLineUSA?

LifeLineUSA is a platform by Patriots for Patriots to reclaim America. Beginning in 2020, two life-long friends came up with the idea while training in Aiden’s garage (buff guy on the right). Both Aiden and Tom (skinny guy on the left) first came up with the idea of starting an athletic apparel company…like most other aspiring young athletes, but that soon changed into a much larger vision.

The Why

With so many attacks being made against America, especially seen from covid and after, we decided that we needed to do something to help our fellow Americans–and that’s when we came up with LifeLine. Being in GenZ, we have grown up with the gift of freedom but is under great attack, which was shown in drastic proportions in 2020. A tidal wave of restrictions was forced upon the whole country with very little room to combat it. This awakened a fire in us to help bring new opportunities to our homeland and American neighbors. 

The Attack

America has been built on freedom, and has been one of the, if not the, most free countries in history. It has been the lighthouse of freedom for the world. Millions hade chosen to cross the ocean to come to these shores. One of the main pillars of our freedom has been the protected right of private property–the first of two things socialism destroys. The claim to one’s property ensures the structure for freedom in the other areas of life. It enable one to say ‘no’ to tyranny. However, this has been subverted by taxes against it’s citizens, over regulations, central banning, and arbitrary control of the government.  

The Counter-Offensive

The incessant barrage of government takeover in all areas of America has degraded our lives to the yoke of slavery to the state. The American Dream is stifled by the intoxication of anti-God, anti-family, and anti-freedom directives and polices of the U.S. Government. Since this attack has come from the higher levels of the state, our mission is to reclaim our homeland from the grassroots up. 

The Armada

To Reclaim America from the ground-up, we have 4 parts to the LifeLine mission, the 4 MASTS to Liberty:

MAST I: An online Directory and Marketplace – Shop from businesses whose entrepreneurs are aligned with your values of life, liberty, and property. 

Thought Process: with so much commerce being driven to the online world, we want to enable Americans to find Patriotic brands conveniently. 

MAST II: Conservative Media – Access conservative media from America’s Generation

Thought Process: Fake news and anti-American media is rampant across the states so we decided to share our true history and thoughts of the next generation of Americans to see how we create a bright future for our country. 

MAST III: Affiliates – Patriots earning income by supporting America First brands

Thought Process: Rising prices and cost of living in constraining Americans to choose the life they desire for their families. Our goal is to integrate our platform with Patriots who can earn income by referring brands on our Directory and Marketplace. 

MAST IV: Charities – Find charities that are assisting fellow Americans

Thought Process: Patriots, especially Veterans, deserve care for their sacrifice. However, our warriors, families, and the innocents are with little to no help or protection. Mast IV is to connect our members with charities that are fully aligned to serving our fellow Americans in need.

Reclaiming our Homeland

America has always been underestimated and has done the seemingly impossible. We invite you to join the ranks and set sail to reclaim our home, the United States of America. 

Building the Brand

The Name

We wanted to make the company about helping people in need and that’s when Aiden thought of the name “LifeLine” to depict our mission to bring opportunity to fellow Americans.

July 22, 2020

The Idea

From our early idea of making an athletic apparel brand, we decided to grow that vision into something that could house multiple different sub-brands that could focus on a wide variety of different products and services.

April, 2021

The Design

With our name being LifeLine and expanding the vision to house multiple brands, we decided to build the design around the exploration and colonization of America, which began from the sea. We adopted the maritime aesthetic to display the vision of the brand as one that provides more opportunity for everyone in America.

May, 2021

The Vision

The more we worked on LifeLine, the more we saw a need for something that Americans could use to build their own economic freedom and stability. It is with this idea that we then founded our LLC with the goal to provide a network of opportunity for patriots to connect with other fellow Americans and support them through different avenues.

January 15th, 2022

The Launch

Since we founded Lifeline we have been studying and looking for the tools and resources we need to actualize all of these ideas. It's been a huge learning curve but we got our website up before Independence Day weekend. Since then, we have been starting our social media platforms, building our store and setting up many more exciting parts to the lifeline brand.

July 3rd, 2022

The Green Dragon Podcast

In early September, Aiden introduced the idea of a podcast to be a new form of media to spread the message and mission of LifeLine. He thought it would be awesome to make a place where young Americans can learn and talk about their country.

See ChannelSeptember, 2022

The Future

We have many upcoming ventures to expand and build the LifeLine brand. One of those is the podcast we are starting up for young Patriots to talk about their country and what it means to be an American. We also are starting up our Newsletter, where we will announce new features, products, and business news. 

Many days in the years ahead

A Note from our Founders

Hope is something that can scare us, for it is something distant and uncertain, but we continue to hope because we see and believe what’s possible. Our ancestors sailed across the Atlantic in an ocean of storms with the hope that this new land will be the soil where their hope may take root. We have something very special here. 

Our hope is under attack because of the amazing gift being Americans. The Atlantic terrified any from crossing, but the ones that did come saw the goodness that could be possible in their lives in the overcame the chaos of the sea. We chose the maritime theme for our brand as a reminder to embrace that call of hope that America promised to those who came to her shores. I believe that we all still hope for that land of freedom and opportunity. The people who hate to see us succeed have lost their hope, we haven’t lost ours.

“Our unalterable resolution should be to be free.”

From Ammo.com

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